Kids Design Week 751 D Park Event and Exhibition Design

Beijing, China
© Yang Chaoying
© Yang Chaoying
© Yang Chaoying
© Yang Chaoying
Photo © Xu Cheng
Photo © Xu Cheng
Photo © Hai Qing
Photo © Hai Qing
Architects
Crossboundaries
Location
Beijing, China
Year
2016
Team
Binke Lenhardt, DONG Hao, Andra Ciocoiu, HAO Hongyi, Sidonie Kade, Tracey Loontjens, Jessica Luo, Ruo Fang, Mini Liu
Graphic Design
LAVA

A, larger than life ribbon took children and adults alike on a fun and adventurous journey in the first Kids Design Week Beijing exhibition - “Grow Down, Shrink Up”. Curated and co-organized by Crossboundaries, the world was turned upside down for a week interactive dialogue with kids and for kids.

FANTASTICAL DIALOG WITH KIDS, FOR KIDS

In 751, one of Beijing’s former industrial parks, now a hub for the creative business community, Kids Design Week set stage for an interdisciplinary communication platform, bringing together parents, educators and psychologists, as well as designers and child industry professionals to exchange perspectives and change their conventional ways of thinking.

The theme “Grow Down, Shrink Up” invited children and grown-ups to swap roles, split into workshops & activities, salons, exhibitions & art installations, across a variety of topics, for which Crossboundaries’ developed a framework that linked space and program. The open space, rigidly ordered by a grid of concrete columns was reimagined as a fantastical play-scape for kids and adults.

A pure white ribbon drew visitors in the space with spiral-like movements, changing directions it turned into a path forming a succession of activities, games and discoveries at each step. Out of the path, the ribbon re-emerged in key moments, sometimes becoming backdrop for art, other times defining partitions for functional areas.

Related Projects

  • Shanghai Suhe MixC World
    KOKAISTUDIOS
  • Welcome to the Stage!
    Kjellander Sjöberg
  • Hovering Kan-Too – Great Bay Area Center Showroom
    Wutopia Lab
  • Stockwell-Rodríguez Residence
    Belmont Freeman Architects
  • Haunsbergstraße | 1. Preis
    Architektinnen Schremmer.Jell ZT GmbH

Magazine

Other Projects by Crossboundaries

The Known
Shenzhen, Pingshan District, China
Qkids English Center
Xiamen, China
China House Vision
Beijing, China
Family Box Shanghai
Shanghai, China
BMW Museum
Beijing, China