SGIM Basel

Basel, Switzerland
Flexible booth design for Vifor Pharma in the look of an old-school chemist’s shop in collaboration with Jörg Boner
Photo © Basile Bornand
Sales counters and advertising pillars
Photo © Basile Bornand
Sales counters and advertising pillars
Photo © Basile Bornand
Detail drawer and sales counter
Photo © Basile Bornand
Interior Designers
Architekturbüro Herbert Bruhin
Year
2012
Client
Vifor Pharma
Design Collaboration
Jörg Boner productdesign

Vifor Pharma is a globally active company in the field of research, development, manufacture and marketing of products for the treatment of iron deficiency. It always uses the same booth at the various medical conferences where it exhibits. The booth concept is flexible and can be adapted to the specific circumstances of each conference. The look is that of an old-school chemist’s shop. The medicine boxes are displayed on the open shelves above the drawers. Advertising pillars provide information about the topic of the respective conference. Customers receive individual assistance at the sales counters.

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